Hey there, I'm Martina.

You've built something real. Now let's build the executive presence online to match.

I advise professionals, founders, and senior leaders to turn hard-earned credibility into a LinkedIn presence that gets you found.

A man on yellow background, testimonial to Martina Kikic, LinkedIn executive branding advisor
A man on yellow background, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You build reputations that travel ahead of you, quietly and confidently.”

— Richard Goold, The Growth Advisor, £250m+ in exits
A woman in a ring holding 4 times world championships belts in boxing, testimonial to Martina Kikic, LinkedIn executive branding advisor
A woman in a ring holding 4 times world championships belts in boxing, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You're the person every high-performer needs in corner.”

— Ivana Habazin, 4x World Boxing Champion
A man in light blue jacket, testimonial to Martina Kikic, LinkedIn executive branding advisor
A man in light blue jacket, testimonial to Martina Kikic, LinkedIn executive branding advisor

“You helped me understand my value in a way no one else had.”

— Abel Kaszian, DPO for large enterprises

IF ANY OF THESE SOUND LIKE YOUR OWN THOUGHTS, YOU'RE IN THE RIGHT PLACE

I don't want to be famous. I want the right people to know I exist.


I'm the one who fixes it, and someone else gets the credit publicly.


I hate that being visible feels like bragging, so I stay quiet and lose.


Every quiet month on here, my pipeline gets thinner and I can feel it.


I built a real career and the people deciding on me can't see a bit of it.


Everyone comes to me for advice, and none of it shows up anywhere.


I know I'm the right fit for that job, and I'm just sending CVs but getting nothing.


Offline, people know who I am. Online, I'm losing to people who barely have a reputation.




If you nodded at even 3 of these,

you are exactly who I built this for.

Martina Kikic, LinkedIn personal branding advisor and founder of The Peace OS, seated and smiling

I know this one from the inside

I didn’t think about LinkedIn beyond having the trendiest CV copy.

For years, I sent CVs and did everything the right way, and I was still passed over by people with half my experience. I didn’t get that unfairness and why my experience didn’t make me the obvious choice.

So, I swallowed my pride, decided to take guts, be bold, and take my career into my hands. LinkedIn felt, at the same time, both a place of painful frustration and a place of “salvation.” So, naturally, I started rambling.

And my own words surprised me. Not because I was born with LinkedIn in my blood, but because my “Who the heck wants to read from me?” was met with “Give me more.” from others.

Whoa, I mean come on, seriously? I’m just so ordinary. And that happened.

Then I pledged to give that peace and relief to the mistreated, the not taken seriously, the missed, who worked so hard for where they are and still not progressing. Those with real expertise in their hands, and the world is not choosing them.

And the results came not only to those seeking progression in their career, but as paid speaking invitations, funding, features, recognitions, client acquisitions.

If that’s you, welcome to my club, known as my world. I know what you’re going through, and that’s why I built this.


  • 14+ years beside founders, C-suite, and senior executives across finance, tech, blockchain, fintech, aviation, etc.


  • 3 years running, UAE's #1 on LinkedIn for Personal Branding, Audience Building, and Thought Leadership (Favikon)


  • 15% of every client enrollment goes to Mother Teresa's mission. I made that promise because life doesn’t give everyone the internet and LinkedIn.

Before you start, read this

You're in the right place if:

✅ You've spoken on stages, and nobody online knows you did.

✅ Event organizers book people with a smaller name than yours.

✅ You're the obvious choice, but the work goes to someone else.

✅ You want to be known beyond the people who already know you.

✅ You're new to this market, and the clients don’t know you exist yet.

✅ You're the quiet expert everyone borrows from and nobody credits.

✅ You're up for the bigger role, and it goes to someone they already know.

✅ Someone recommends you, then the person Googles you and hesitates.

✅ You're job-hunting, and recruiters chose someone with half your experience.

✅ Your reputation’s left to fate and you need a reputation management strategy.

This isn't for you if:

— You want a template, not a positioning built around you.

— You want followers, not the right people paying attention.

— You think a polished profile alone will close deals for you.

— You'd rather wait another year and hope it sorts itself out.

— You'd rather complain about LinkedIn than change your approach.

What changes when the right people finally see you

You're asked for your opinion instead of having to offer it.


You get the intro your competitor has been chasing for a year.


Someone you admire slides into your DMs to start a conversation.


You get a message from someone who says your post helped them.


A paid invitation to speak lands in your inbox, and you didn't ask for it.


You come somewhere new and people already treat you like you belong.


You turn down work that isn't right, because three better ones are waiting.


A recruiter reaches out about the exact role you wanted, before you applied.


A dream client messages you first, and they've clearly done their homework.

How the work actually works

Executive branding: 6 sessions, 1 hour each.

A profile people don't ignore

  1. Your credibility is obvious in the first three seconds.

  2. The right people message you instead of leaving.

  3. You stop losing deals before the first conversation.

1. LinkedIn Profile

You always know what to say next

  1. Content ideas & an extensive file for your executive presence.

  2. Every piece aimed at people who can hire or buy.

  3. No more silence while others take your space.

2. Brand & Content

Recognized as a brand authority

  1. Your thinking gets read, not scrolled past.

  2. You write with authority, in your own voice.

  3. People quote you instead of forgetting you.

3. Writing Engine

4. Engagement Engine

They know your name before you ask

  1. You’re constantly visible without posting daily.

  2. Decision-makers recognize you before you reach out.

  3. You become the name that comes up first in their minds.

Conversations that become work

  1. No pitching, ever. No more random connections that don’t reply.

  2. Replies from people who used to ignore you.

  3. Introductions, calls, and offers from your inbox.

5. DMs & Outreach

The hour is yours

  1. We solve whatever is still in your way.

  2. A launch, an interview, a board meeting.

  3. Or more exercise on anything from before.

6. Open Q&A


LinkedIn Profile Optimization: Positioning and profile rebuild only

1. You fill out the onboarding questionnaire
I read every answer properly, so we're not spending our hour on introductions. Most people sell you 1 hour. You're getting my preparation time on top of it.

2. I rewrite your profile and positioning
Your positioning and a rewrite of your LinkedIn profile, with language that actually sounds like you, make you unique and chosen.

3. We meet for one hour
I walk you through the whole thing, line by line, and you ask me anything.

What you walk away with:

  • A profile that says what you actually do in a way that attracts others

  • The exact words you can copy and paste into your profile

  • A clear next move, after you're done with the profile

Woman with long wavy hair and glasses sitting on a beige couch, using a laptop.
Martina stands out as the crown jewel of brand gurus.
★★★★★

Martina understands what many miss: reputation is built through signals, presence and knowing exactly what needs to be said.

Richard Goold
Richard Goold The Growth Advisor, £250m+ in exits
★★★★★

Martina stands out as the crown jewel of brand strategists. A true professional in both attitude and knowledge, yet always light and on point.

Abel Kaszian
Abel Kaszian DPO for large enterprises

“You build reputations that travel ahead of you, quietly and confidently.”

Tier 1

The system, built for you to run.

LinkedIn Profile Optimization

$199

→ One hour with me, one to one

→ Profile and positioning rebuild

→ Your LinkedIn Operating System

→ Content system for your audience

Tier 2

Six weeks, built with you, one to one.

Executive Branding

$4,999

→ Everything in Tier 1

→ 6 sessions of 1 hour each

→ Engagement Engine Map

→ Physiology Writing Engine

→ DMs and outreach scripts

→ Ask me anything in last Q&A

Tier 3

Rolled out across your whole team.

LinkedIn for Teams

On request

→ Ongoing support and priority access

→ The full advisory, rolled out across your people

→ Your people turned into your strongest channel

→ Your team trained to show up with a clear voice

→ Your company and product made impossible to miss in your market

See it with your own eyes

Hear it from two people who did it

Watch me actually do it, live

Skip to the part you came for:

01:19:00 - Session 2 brand file

01:35:41 - Post review

01:48:33 - When to work with AI and when not

01:49:24 - With whom I’m NOT working

10:39 - Onboarding questionnaire

11:55 - Your LinkedIn operating system

14:22 - Session 1 brand file

Frequently asked questions

Still deciding?

Get the free LinkedIn Profile Guide and see exactly where your authority breaks.

No spam. Just the guide. If you don't find it in your inbox, check your spam or promotion folder.

But don't take my word for it…

Stephanie Hanson recommendation on Martina Kikic's LinkedIn workshop for a Chamber of Commerce, praising her as an engaging speaker
Andreja Smajila 5-star review: senior leaders reached out with speaking invitations after the program
Richard Goold 5-star review of Martina Kikic's executive personal branding and reputation work
LinkedIn analytics showing 10,833% impressions growth and 454% follower increase
90-day LinkedIn analytics showing impressions and follower growth
Martina Kikic's LinkedIn content performance, 5.9 million cumulative impressions over 12 months
LinkedIn analytics: 408,061 impressions and a 31% senior executive audience reached
Martina Kikic's LinkedIn analytics showing 5.9 million impressions, up 3,462% in a year, founder of The Peace OS
LinkedIn recommendation from Abel Kaszian, describing Martina Kikic as a true professional with reasonable pricing, calling her work in personal branding outstanding.
Swanagan Ray recommends Martina Kikic for LinkedIn visibility for executives and job seekers
Dragana Ognenovska testimonial on Martina Kikic's authentic personal branding approach
Preslav Tsvetanov review of Martina Kikic's honest, plug-and-play LinkedIn course
Richard Goold 5-star review of Martina Kikic's executive personal branding and reputation work
Tabish Hassan testimonial: Martina Kikic helped him find his voice and stand out on LinkedIn
Alexander Grossmann praising Martina Kikic's The Peace OS LinkedIn community
Rhea Fermin recommendation: Martina Kikic builds authority, growing a CEO client's reputation, LinkedIn visibility, and boardroom influence
Maria Luiza 5-star review of Martina Kikic's LinkedIn personal branding course
Charles Muniz 5-star review: The Peace OS made his LinkedIn profile attract the right people

Are you in to make your personal brand work for your career?

Let's connect too!

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I post good stuff.